Apocalypse Now was a landmark collaboration between Will Kinsella, Magda Cwik (Lead Designer), Martin O’Brien (Designer) & a dedicated team of DJs/promoters. Each event was a count down to the end of the Mayan Calendar in 2012, with artwork and visuals designed specifically around that concept & music produced especially for each show by Will Kinsella. Over the course of the project we brought Jeff Mills, The Advent, Industrialyzer, Radio Slave, Cari Lekebush, Sasha Carassi, Matador, Ambivalent & Alan Fitzpatrick to the Button Factory.

“Apocalypse Now was one of those beautiful moments in time where an extremely creative and energetic group of people find each other & create amazing things. For me, like many of the team, it was a real starting point to the journey’s that we have all embarked on since. I will always look fondly back on this project. It was a game changer for a lot of us” Will Kinsella